Days ahead of Dhanteras 2019, jewellery firms such as PC Jeweller and Tanishq have announced discounts and cashbacks on select gold and diamond products to attract customers. In India, the world’s second largest consumer of the yellow metal, many customers hold their gold purchases till the festival season especially Dhanteras. With gold prices now down from last month’s record high of about Rs. 40,000 per 10 gm, some experts believe that gold demand may see a mild recovery. The cashback schemes launched by jewellers – including those enabling the exchange of gold – and heavy discounts on making charges could be a good demand booster, according to Brijesh Parnami, CEO, Coretree Wealth Advisory Services.
Here are some of the offers announced by the jewellery firms just ahead of Dhanteras 2019:
PC Jeweller is offering cashback of up to Rs. 18,000 on buying Dhanteras jewellery vouchers from Paytm. This offer is valid for redemption from October 25, 2019, to October 31, 2019, PC Jeweller’s said on its website – pcjeweller.com.
30 per cent discount is also available on diamond jewellery, making charges of gold jewellery, silver jewellery and articles. Also, a flat 10 per cent off is available on making charges of gold coins. Additionally, Kotak Mahindra Bank and RBL Bank customers can avail up to five per cent cashback of up to Rs. 5,000 on minimum transaction of Rs. 25,000. The cashback scheme is valid for both online and offline stores, PC Jeweller noted